Sales and Marketing: the UK has one of the largest medical device markets in the world, valued at GB£5.7 billion in 2011. The domestic market vies with France as the second largest in Europe behind Germany. Per capita expenditure is equal to GB£92.30. The UK market for medical devices is predicted to increase by 3.6% per annum to attain a value of GB£6.92 billion by 2016.
Comparative effectiveness hits medical devices. Providers, budget holders and regulators are placing new emphasis on comparative efficacy when evaluating medical devices. To succeed in the new environment, companies will need to focus on products that have value over existing therapies. We help companies address issues ranging from understanding the UK healthcare landscape to overall product launch strategy.
We can assist with Key Opinion Leader access because of our comprehensive network of medical professionals throughout the UK.
Our work focuses on four areas: product launch, marketing, sales, and market access. For instance, we can assist with growth strategies, pricing, market development, promotional campaigns, customer segmentation and targeting, sales force effectiveness, and reimbursement. We also support clients in developing innovative commercial models and executing commercial strategies.